Krithika Rosenthal

Hi, I'm Krithika Rosenthal, currently working as a Digital Strategist. I love solving problem and integrating social, mobile and marketing to create unique experiences.

Krithika Rosenthal is an MBA graduate in Marketing and Communications and Media from Fordham University, New York. She has expertise in content development, cross-platform strategy, research and analysis, consumer behavior and positioning. Krithika possesses strong understanding of social media for community development and management. She is skilled in listening, researching and employing the insights from patterns in social conversations to develop and oversee the execution of the engagement strategies that align with the marketing objectives of the brands. As a Digital Strategist she has lead competitive analysis and integrated strategy on new business and existing clients including Arm and Hammer, Trojan Condoms, Trojan Vibrations, Godiva Spirits, Cabin Fever Maple Whisky among others. She secured a new account for the agency to develop and execute social marketing for Cabin Fever, a recently acquired Diageo brand. Launched Godiva Spirits Facebook page achieving 118K fans in three months. Provided recommendations on content strategy. Developed 2012 Facebook strategy for Trojan Brand Condoms utilizing on Facebook analytics. Drove ~6,000 sample redemption in three weeks for Burt’s Bees employing JagTag enabled QR code on Self magazine (Oct, 2011) Implemented Socialbakers and UberVU analytics tools to derive real-time insights and increase efficiency. Past Achievements: Managed the P&L of celebrity chat show, Let's Talk aired on ZoOm TV, India and successfully positioned and differentiated the brand as "Bollywood glamour reveal all" achieving increase in rating and profit by 10% for the production company, Miditech Pvt. Ltd. Identified emerging and growing need of business prospects for an integrated marketing and media solutions provider at Maverick Productions Pvt. Ltd. Contributed to finding vertical integration synergy with comparable vendors leading to the acquisition of Limelight advertising agency. Generated 100% revenue from five new business prospects gained within six months at Digital Talkies. Employed penetration pricing to attract new customers and establish the brand positioning. Krithika Rosenthal started her video journal of her time in NYC. Check it out on her YouTube channel: bit.ly/KrithikaYouTube. She blogs when she can about marketing, you can read her posts: krithikac.wordpress.com. Find herTweeting: @krithika123 and Plussing: bit.ly/KrithikaGPlus. Connect with Krithika Rosenthal on LinkedIn: linkd.in/KrithikaRosenthal and Tumblr: marketingsocially.tumblr.com

Brand Strategy and Marketing-Social Media Intern at Oxygen Media

January 2011 - May 2011

Increased brand equity through brand consistent messaging across six Facebook/Twitter accounts to engage Gen’O fans (young, upscale W 18-49) and drive traffic to Oxygen.com Directly impacted Consumer and Ad Sales Marketing strategies by identifying patterns in social conversations Launched Snapped account achieving 1,000+ fans in a month Contributed to generating product (show) extension ideas to optimize yield across portfolio of digital assets Audited competitors’ digital strategies to analyze and develop unique value proposition for Oxygen audience

Brand Strategy and Marketing-Consumer Marketing Intern at Bravo TV

October 2010 - December 2010

Gained ~2500 Foursquare followers through timely posts of Bravolebrities’ tips, enhancing customer engagement and brand positioning as curator Collaborated with digital and programming teams and agency to develop and execute cross-platform media strategies targeting desired segment (engaged, educated and affluent W 18-34) Researched and analyzed revenue opportunities through T-commerce for Bravo’s merchandise Analyzed and recommended referring domains strategy to increase brand visibility online

Marketing Research & Strategic Analysis-Consumer Research & Insights Intern at Sony Music Entertainment

September 2010 - December 2010

Performed cost-benefit analysis of social media monitoring and business intelligence tool Radian6 and presented management with recommendations Provided managers with tangible insights for strategic partnerships by analyzing and interpreting surveys and secondary data from syndicated sources such as Nielsen SoundScan, NPD

Digital Marketing and Distribution Intern at Screen Media Ventures

June 2010 - August 2010

Doubled subscriber base of YouTube Channel to ~3000 through call to action marketing campaigns, derived from insights from Youtube Analytics data Increased relevant and targeted messaging by 100% by examining YouTube subscriber database

Cannes Business Program-Film Sales and Acquisition Intern at Arclight Films

May 2010 - June 2010

Developed direct business relations with potential distributors resulting in sales negotiations Participated in sales of five movie titles to 24 territories working with management team

Social Media Marketing Intern at Newlywish.com

January 2010 - May 2010

Contributed to creating and implementing Facebook/Twitter strategies achieving over 500 fans/followers Identified strategic partners for cost-efficient brand promotion through influential blogs such as lelanewyork.blogspot.com & aisledash.com

Research & Strategic Analysis-MBA Consulting Program at Consumers Union

January 2010 - May 2010

Selected as one of three out of 100 applicants to participate in prestigious MBA Consulting Program Analyzed target segment (Adults 25-34) to identify attributes associated with product review YouTube videos Raised CR’s YouTube Channel subscribers by ~25% through actionable strategies such as embedding in influential blogs (engadget.com), improving video quality and using Facebook to establish dialogue with fans

Assistant Executive Producer, Innovation and Creative Strategy at MAVERICK PRODUCTIONS PVT. LTD

October 2008 - June 2009

Led and managed team of three assistants from concept development to sales pitch, delivery and follow up Executed production for ads/AVs with budgets from USD 5,000 to 100,000 for clients such as BBDO, Leo Burnett Deployed operating cash plan of USD 50,000 and provided budgeting and forecasting for creative development Developed new marketing and promotional tools for integrated solutions to pitch business prospects Contributed to identifying vertical integration synergy with Limelight ad agency to meet emerging needs of clients

Producer/Director, Strategy and Development at MIDITECH PVT. LTD

January 2006 - September 2008

Achieved 10% increase in profit through demonstrated turnaround of celebrity chat show, Let’s Talk on Zoom Realized 100% elimination of technical rejection by implementing quality assurance Employed differentiation to position brand as “Bollywood reveal all” to attract urban premium audience Analyzed market trends to identify first-to-market ideas for business expansion opportunities Generated concepts for Advertiser Funded Programs for clients in Healthcare industry

Operations Manager/Video Editor at FBC

February 2003 - January 2006

Reduced post-production cost by ~15% by analyzing work flow issues, streamlining editing processes Delivered episodes within timeline and budget for reality TV shows (Lakme Fashion House, Paisa Bhari Pageda, Banungi Main Miss India) Created concepts and participated in developing sales collateral i.e. company show reel

Marketing Strategist/Video Editor at DIGITAL TALKIES

January 2000 - January 2003

Progressed from an intern to in-house video editor and marketing strategist in two months Generated 100% revenue from five new Multimedia business prospects within six months Achieved brand loyalty from quality delivery and penetration pricing Created promotional spot for Digital Talkies Film Festival, 2003 featured on news channels: NDTV, Zee News Eliminated post-production outsourcing as in-house video editor for MTV India’s Love Ke Liye reality show

Associate Digital Strategist at Colangelo Synergy Marketing

June 2011

Research, create and execute digital strategies for brands

Fordham University - Graduate School of Business Administration

2009 – 2011

MBA

Dharwad University

1994 – 1999

B.E

Concentration: Electronics and Communication

Springdales School

1982 – 1994

Dancing, cooking, reading and creating videos for my YouTube video journal