Hi, I'm Krithika Rosenthal, currently working as a Digital Strategist. I love solving problem and integrating social, mobile and marketing to create unique experiences.
Krithika Rosenthal is an MBA graduate in Marketing and Communications and Media from Fordham University, New York. She has expertise in content development, cross-platform strategy, research and analysis, consumer behavior and positioning.
Krithika possesses strong understanding of social media for community development and management. She is skilled in listening, researching and employing the insights from patterns in social conversations to develop and oversee the execution of the engagement strategies that align with the marketing objectives of the brands.
As a Digital Strategist she has lead competitive analysis and integrated strategy on new business and existing clients including Arm and Hammer, Trojan Condoms, Trojan Vibrations, Godiva Spirits, Cabin Fever Maple Whisky among others.
She secured a new account for the agency to develop and execute social marketing for Cabin Fever, a recently acquired Diageo brand.
Launched Godiva Spirits Facebook page achieving 118K fans in three months.
Provided recommendations on content strategy.
- Developed 2012 Facebook strategy for Trojan Brand Condoms utilizing on Facebook analytics.
- Drove ~6,000 sample redemption in three weeks for Burt’s Bees employing JagTag enabled QR code on Self magazine (Oct, 2011)
Implemented Socialbakers and UberVU analytics tools to derive real-time insights and increase efficiency.
Past Achievements: Managed the P&L of celebrity chat show, Let's Talk aired on ZoOm TV, India and successfully positioned and differentiated the brand as "Bollywood glamour reveal all" achieving increase in rating and profit by 10% for the production company, Miditech Pvt. Ltd.
Identified emerging and growing need of business prospects for an integrated marketing and media solutions provider at Maverick Productions Pvt. Ltd.
Contributed to finding vertical integration synergy with comparable vendors leading to the acquisition of Limelight advertising agency.
Generated 100% revenue from five new business prospects gained within six months at Digital Talkies. Employed penetration pricing to attract new customers and establish the brand positioning.
Krithika Rosenthal started her video journal of her time in NYC. Check it out on her YouTube channel: bit.ly/KrithikaYouTube.
She blogs when she can about marketing, you can read her posts: krithikac.wordpress.com.
Find herTweeting: @krithika123 and Plussing: bit.ly/KrithikaGPlus.
Connect with Krithika Rosenthal on LinkedIn: linkd.in/KrithikaRosenthal and Tumblr: marketingsocially.tumblr.com